Senior designer.
Commemorating SuperGiros' 15th Anniversary.
Designed the visual identity for SuperGIROS’ 15th anniversary, focusing on a celebratory and community-driven theme that resonates with the brand’s values.
Requirement
Design a logo for the company’s 15th anniversary.
Solution
SuperGIROS celebrated 15 years with exciting Rewards for Loyal Customers
Marking this milestone, SuperGIROS rewarded its users with generous prizes, highlighting the joy and community spirit that have defined the brand’s journey over the past 15 years.
Requirement
Design a Key Visual that defines the graphic style of the campaign, centered around the concepts of Joy, Awards, and Celebration.
Solution
The design features people as central elements, embodying joy and celebration. The main character holds money with a thumbs-up, symbolizing the rewarding nature of SuperGIROS, while secondary characters celebrate with enthusiasm, reinforcing the festive atmosphere.
Campaign launch
The campaign was launched across digital media platforms, with a comprehensive branding strategy applied to key touchpoints to maximize visibility and engagement.
The key locations were branded with the campaign’s imagery to effectively reach all loyal users who may not be active in the digital space, ensuring they were also engaged with the campaign.
The social media channels were fully branded with the campaign’s visual identity, accompanied by a series of strategically designed posts to promote and inform users about the activity.
