Senior designer.
Branding a platform that supports Latino immigrants.

Developed a cohesive brand identity to empower and connect Latino immigrants through UPA’s platform.

Requirement

Define the graphic guidelines that establish how the UPA brand should be presented and communicated.

Solution

UPA was a brand where there were no established communication parameters or graphic guidelines. Therefore, the first step was to create the brand manual to guide communication and ensure coherence in visual communication. From this initial step, the brand’s graphic identity was established based on the type of content to be communicated (educational, informative, and promotional).